Can social media recruiting be successful?
There are many reasons to use social media in your recruiting efforts. Here are a few:
- It is very cost effective. It is free to post a job and very inexpensive to ‘boost’ a post to have a larger reach – and you can target specific audiences.
- It is a fast and efficient way to recruit candidates to fill job openings – time to hire is less (as long as you follow up quickly).
- It is a great way to access passive candidates while at the same time you can reach out to active job seekers – most of whom are now using mobile devices on a daily basis.
Social media recruiting is a strategy that will drive interested candidates to your company website. Make sure your website provides easy to find information about career opportunities, company benefits and company culture.
Melissa Moerike, MSM-HR
Human Resource Consultant
Alternative HRD, LLC